Award winning master copywriter, Beverly Bergman,“The Queen of Copywriting,” supports and empowers professional coaches in achieving financial success by providing writing and editing that turn copy into gold. She’s gained a reputation as an easy-going perfectionist, a persuasive writer and a valued teacher.
Beverly is known as a straight-talker who intuitively understands what customers need to make buying decisions and uses this insight to hit their hot-buttons in her results-based marketing copy. Her writing style is sincere, persuasive and to the point. And although she readily brainstorms marketing activities her clients could do; she doesn’t shoot from the hip. Her style is to listen first, then think and ask questions before coming up with viable solutions; hence her company’s name: BB Marketing Solutions.
Beverly’s passion for writing started as a fifth grader when she created a newspaper for the neighborhood kids in Akron, Ohio. It turns out that Beverly had a clear vision even then for what she wanted to do in life! She went on to staff her high school yearbook, excelled in the Ohio State University Honors English language program, choosing to major in Journalism and minor in the Psychology of Consumer Behavior. Beverly went on to earn a Bachelor of Science Degree in Communications from the E.W. Scripps College of Communications at Ohio University. She started her professional marketing career writing and producing advertising and promotions copy for radio stations in Ohio.
After moving to San Diego, Beverly enjoyed twenty years of experience in mid-level management with the advertising departments of several distinguished area companies including: project supervisor for HomeFed Bank; production manager with ADC Stoorza Advertising agency; marketing communications manager with National Theme Productions, (a Halloween costume design, manufacturing, retail and wholesale company); editor/quality control manager for Nicholas-Applegate Capital Management; and senior marketing specialist with California Coast Credit Union.
In 2003, Beverly graduated from CEO Space then started freelancing, turning her lifetime passion for creating marketing, writing and editing projects for others into her own company, BB Marketing Solutions. It was her goal to help small business owners avoid wasting their precious advertising dollars using the wrong media on the wrong materials on messages that didn’t tell their story.
After experiencing the benefits of coaching from one of the most revered coaches in the industry, Dr. Barbara Warren, Beverly was inspired to give back and share the bountiful gifts she had experienced. While working with entrepreneurs to create their marketing materials, Beverly began focusing on helping coaching professionals achieve their goals through truly targeted marketing copy. Her brand, “Copywriting For Coaches™” grew from Beverly’s experience having edited Dr. Barbara’s books and coaching with Gina Ratliffe DeVee.
In addition to providing writing, editing and marketing consultation services for coaching professionals and speakers, Beverly is presently expanding her company’s marketing reach to provide products and services that teach coaches how to effectively market their businesses with targeted copy writing. She developed the Money Matrix Hourglass™ system for exponentially growing any business. She speaks and writes about perception in marketing and copywriting, has edited numerous books, is published in “The Power of Leadership in Business Networking” by Daniel and Debbra Sweet, and recently authored the E-book: “Squeeze Page Juice: How to Create High-Converting Lead Generation Opt-In Pages!”
Beverly is the past president (2012) of the San Diego Professional Coaches Alliance and the Founder and CEO of the International Alliance of Female Copywriters (IAFC) .
Beverly has coached with Gina DeVee, Vanessa Summers, Jarek Robbins, Eric Lofholm, Lisa Sasevich, Melanie Benson-Strick, Brian Traichel, Loral Langemeir, Mark Rabbitt, Brian McFadin, Rose Cole, Sheri Keys, Mary Allen, Jenny Rawlings, Suzanne Evans, Michael Stevenson, Matt Brauning, David Neagle, Tracey Trottenberg, Eiji Morishita, and Marcia Wieder.
Beverly previously served as marketing officer on the board of directors of two organizations that help children heal through the arts: A Reason to Survive (ARTS) and Children’s Creative Festivals (Chalk art). She is past president of the San Diego Professional Coaches Alliance (SDPCA), and a member of Women’s Wisdom, the National Association of Professional Women (NAPW), National Association for Female Executives (NAFE), and American Writers & Artists, Inc. (AWAI).