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Forestville, California, USA
Bestseller Status: Confirmed
Michael Houlihan is a serial entrepreneur, industry reformer, and brand builder. He helps small and medium size businesses build their brands and achieve profitability. Michael created and built the famous Barefoot Wine Brand. He offers extensive experience from demonstrated success.
As a keynote speaker, author, and consultant, Michael is focused on the proven business and marketing principles responsible for growing the Barefoot Wine Brand. Using out-of-the-box thinking, pay-for-performance, positive culture, channel distribution management, and "Worthy Cause Marketing" he took the Barefoot Wine brand from obscurity to a National and International Best-Selling American wine icon. He now shares his winning business philosophies to maximize brand equity by improving image, customer retention, and distribution, while reducing turnover, overhead, and the impact of competition.
Michael’s new book, The Barefoot Spirit, encourages new entrepreneurs with his personal story building the Barefoot Wine brand.